Beef consumption of the families of Ambato
Keywords:
consumption profile, purchase preference, beefAbstract
The purpose of this paper is to establish the meat consumption profile of Ambato’s families. By using a questionnaire, 403 people from urban and rural zones have been surveyed. The investigation describes beef purchases preferences considering 3.4 people per family, beef consumption per family is on average of 7 pounds with a frequency of 8 times a month and the spending is around 44,62 USD. With regard to packaging, people prefer vacuum packaging, which are found commonly at markets and supermarkets. This information contributes to commercial planning as well as to public politics design concerning health and merchandizing.
DOI: https://doi.org/10.31164/bcoyu.11.2016.617
URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/617
References
Instituto Nacional de Estadísticas y Censos. (2016). Promedio de Personas por Hogar, según Cantón. Recuperado de: http://www.inec.gob.ec/tabulados_CPV/28_Promedio%20de%20Personas%20por%20HoHog.xls
Instituto Nacional de Estadísticas y Censos. (2013). INEC presenta sus proyecciones poblacionales cantonales. Recuperado de: www.ecuadorencifras.gob.ec/inec-presenta-sus-proyecciones-poblaciones-cantonales/
Ministerio de Agricultura, Ganadería, Acuacultura y Pesca MAGAP (2015, diciembre). Boletín Agrícola Integral Zona 3. [En línea] Recuperado de: http://sinagap.agricultura.gob.ec/zonal-integral-zona3/boletin-2015.
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Copyright (c) 2016 Bolentín de Coyuntura
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The publications of the Boletín de Coyuntura are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). The Universidad Técnica de Ambato retains the copyright of the published works, and favors and allows the reuse of these, as long as: the authorship and original source of publication is cited, and they are not used for commercial or onerous purposes. The intellectual property of the published articles belongs to the authors.
